We were tasked to make MiO the energy drink of choice for 20-year-old self care seekers, challenging them to accept change as something that is good. When life turns upside down, MiO is always on your side, inspiring you to look at life from a different perspective. As a social-focused campaign, users are encouraged to share how they #flipthesip and turn the bad into good.
Flip The Sip
COPYWRITING & ART DIRECTION IN COLLABORATION WITH ZOE ANDERSON
STUDENT SPEC WORK
INSTAGRAM STORIES
INSTAGRAM POSTS
Caption: Turning a loss into a win is what Vegas is all about, baby.
Lesson learned: you’re not built for the city of betting, but you won’t let it stop you from having a good time. #squeezegoodin #flipthesip”
Caption: Long day? It’s okay. The pressure was on at work, but that means more time to let loose on the drive home.
When life gets out of whack, embrace it! MiO sees things from all sides, which makes every situation an opportunity to #squeezegoodin. Each low has an upside if you #flipthesip and enjoy the magic in every moment.
Caption: The party don’t start til I walk in’ will always ring true.
There’s no need to feel like you missed out when you go all in, even if its hours later. Getting to squeeze in some fun is worth it every time.
MiO looks at life from all angles. To us, upside down is right side up. Catch us on the flip side! #flipthesip #squeezegoodin
Caption: Raise your glass to a night in, even if it looked a little different than what was expected.
Staying in isn’t just the opposite of going out. It’s time to recharge, reset, and uplift your mood! These are things MiO takes seriously. Own your path to wellness, and make nights in a time to #squeezegoodin #flipthesip
Caption: Who knew the downstairs neighbor was that cool! And that cute…Would never have guessed the landlord was as big of a Britney fan as me.
New friendship, glass of MiO, Life can’t get much better than this.
Learning how to #squeezegoodin to an unfavorable feat has shown me to look on the bright side #flipthesip
