Capital One
AE CELINE COHEN, PM JEREMIAH AL-JELEELSTRATEGISTS: GENNADII LAZAREV, RANA OKANCREATIVES: TESS ADAMS, NOAH DiMAGGIO, NATALIA REIMERS BU ADLAB 
statics
HEADLINE: Bit by bit, we’re building big tech in CDMX.
SUBHEAD: At Capital One, we build on open source foundations to develop software.
CAPTION: From the tiniest breakthroughs to the huge wins, we take on tech, and take it to the next level. We overcome challenging industry setbacks and turn them into successes — ensuring ease and simplicity for all customers. #BuildingTheFuture #TechInCDMX
HEADLINE: When they say ‘what if?’ We say ‘watch this.’
SUBHEAD: Capital One is committed to the future of tech.
CAPTION: At Capital One’s Tech Hub in CDMX, AI and machine learning help us deliver the best of the best for our customers and business. We use high-level tech to make products that improve customer experiences and ensure financial security. With AI, Capital One transforms financial services, for the better. #BuildingTheFuture #TechInCDMX
challenge
Build positive awareness for Capital One’s brand and Tech Hub in Mexico City, positioning Capital One as a top-of-mind tech hub among legacy tech giants.
solution
Using social media static posts and short-form content, we created a campaign that spotlighted Capital One’s tech capabilities, showcasing AI, ML, and fintech innovations.
HEADLINE: Always thinking of the next big thing.
SUBHEAD: Our advanced cloud services help us build secure applications.
CAPTION: At the Capital One Tech Hub in CDMX, we’re answering some of tech’s biggest problems to build a future that benefits all of us. With a modern data ecosystem, we use the cloud to manage data at scale, in real time. It’s never been easier to jump from problem to solution. #BuildingTheFuture #TechInCDMX
HEADLINE: The future moves fast. We’re sprinting with it.
SUBHEAD: When it comes to building tech, Capital One sets the pace.
CAPTION: For customers and associates, it’s our goal to deliver safe software. Our tech teams adopt software like Microservices, APIs, and DevOps that fuel the future of tech and the foundation for machine learning. #BuildingTheFuture #TechInCDMX
HEADLINE: Revolutionizing tech. Evolving in CDMX.
SUBHEAD: Capital One leverages modern tech stacks to build top-notch software.
CAPTION: It’s our combination of research, machine learning, and AI that brings us to the top. With a modern tech stack, we have what it takes to redefine the industry, and shape the future of CDMX — because we’re always looking ahead. #BuildingTheFuture #TechInCDMX