Capital One
CW TESS ADAMS, AD NOAH DiMAGGIO & NATALIA REIMERS BU ADLAB 
statics
HEADLINE: Bit by bit, we’re building big tech in CDMX.
SUBHEAD: At Capital One, we build on open source foundations to develop software.
CAPTION: From the tiniest breakthroughs to the huge wins, we take on tech, and take it to the next level. We overcome challenging industry setbacks and turn them into successes — ensuring ease and simplicity for all customers. #BuildingTheFuture #TechInCDMX
HEADLINE: When they say ‘what if?’ We say ‘watch this.’
SUBHEAD: Capital One is committed to the future of tech.
CAPTION: At Capital One’s Tech Hub in CDMX, AI and machine learning help us deliver the best of the best for our customers and business. We use high-level tech to make products that improve customer experiences and ensure financial security. With AI, Capital One transforms financial services, for the better. #BuildingTheFuture #TechInCDMX
Short-Form Videos
challenge
Build positive awareness for Capital One’s brand and Tech Hub in Mexico City, positioning Capital One as a top-of-mind tech hub among legacy tech giants.
solution
Using social media static posts and short-form content, we created a campaign that spotlighted Capital One’s tech capabilities, showcasing AI, ML, and fintech innovations.
HEADLINE: Always thinking of the next big thing.
SUBHEAD: Our advanced cloud services help us build secure applications.
CAPTION: At the Capital One Tech Hub in CDMX, we’re answering some of tech’s biggest problems to build a future that benefits all of us. With a modern data ecosystem, we use the cloud to manage data at scale, in real time. It’s never been easier to jump from problem to solution. #BuildingTheFuture #TechInCDMX
HEADLINE: The future moves fast. We’re sprinting with it.
SUBHEAD: When it comes to building tech, Capital One sets the pace.
CAPTION: For customers and associates, it’s our goal to deliver safe software. Our tech teams adopt software like Microservices, APIs, and DevOps that fuel the future of tech and the foundation for machine learning. #BuildingTheFuture #TechInCDMX
HEADLINE: Revolutionizing tech. Evolving in CDMX.
SUBHEAD: Capital One leverages modern tech stacks to build top-notch software.
CAPTION: It’s our combination of research, machine learning, and AI that brings us to the top. With a modern tech stack, we have what it takes to redefine the industry, and shape the future of CDMX — because we’re always looking ahead. #BuildingTheFuture #TechInCDMX
INSTAGRAM REEL #1 [:25 DEFINING WHAT’S NEXT]
Frame 1: OPEN ON overhead shots of Mexico City, showing the bustling streets and businesses. Set to pulsing, uplifting music.
SUPER: What does it feel like to lead? To drive change? To create something new?
Frame 2: CUT TO modern office building/tech sector, showing Capital One employees.
SUPER: At Capital One, there’s countless possibilities to define what’s next.
Frame 3: SHOT OF office interior, with people working on tech projects. Final shot of the Angel of Independence.
SUPER: We’re building the future of tech right now, in the heart of CDMX.
Frame 4: End Card
SUPER: [LOGO]
INSTAGRAM REEL #2 [:30 BUILDING TECH IN CDMX]
Frame 1: Open on closeup of tech, showing Capital One’s ‘homegrown’ tech-building process.
SUPER: At Capital One, we’re answering complex problems with simple solutions.
Frame 2: People crowded around a desk working collaboratively with smiles on their faces.
SUPER: We’ve got all hands on deck.
Frame 3: Overhead shot of a software engineer typing
SUPER: From cloud technology to AI and machine learning, Capital One tech teams build software that strengthens users' experiences.
Frame 4: Shot of CDMX flag
SUPER: From tech to product, Capital One cares. We’re ready to build the future of tech in CDMX.
Frame 5: End Card
SUPER: [LOGO]