REI is a retail cooperative that sells outdoor gear and apparel for avid adventurers that participate in a wide range of activities. But preparing for the great outdoors is no easy feat — extreme activities require extreme gear. And gear shouldn’t get in the way. No pulling, tugging, or thinking about what you’ve got on. REI wants you to get out there and go adventure, leaving all worries behind. Nothing should get in the way of what you love most: the great outdoors.

gear that gets you

COPYWRITING & ART DIRECTION: TESS ADAMS